In case you were wondering about the strange battle cry that is one of many words I have learned since becoming a Marine mom, I thing this definition sums it up well:
Ooh-rah comes from the places in our hearts that only Marines understand. It is conceived in sweat, nurtured with drill. It is raw determination and gut-wrenching courage in the face of adversity. It is a concern for fellow Marines embodied by selfless acts of heroism. It cannot be administrated. It is not planned and put into action. It cannot be manufactured. Ooh-rah must be purchased. Ooh-rah is Marine.
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